Apple confirms move to 90-second iTunes samples

Longer song samples are finally on their way to iTunes.

 

An Apple spokesman confirmed for CNET this evening a report by Symphonic Distribution, a digital music distributor, that iTunes would soon be extending the length of song samples from 30 seconds to 90 seconds for songs that are at least two-and-a-half minutes in length. Shorter songs would continue to offer the 30-second sample.

 

Apple notified the top music labels and other business partners in the music industry about the change today.

 

The samples are, of course, the snippets of music that Apple offers to iTunes users so they can determine whether they want a song or not. CNET was first to report on August 30 that Apple planned to increase the length of samples and would roll it out during the company’s press event in San Francisco on September 1.

Read more

Reg Cure 

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